Dallas was chosen as the host city for AIPAC National Summit 2014. The 1,500-delegate event took place in three of the most iconic and spectacular venues that the Texan city could offer. Majestic Theater, Winspear Opera House and the AT&T Dallas Cowboys Stadium.

 

Holding the biggest center-hung video board in the world and two rows of ribbon-screens surrounding the field, it was impossible to keep it simple. We had to come up with something proportionally cool.

The main goal with this project was to enhance the whole Stadium Experience. Such an iconic venue smells like football from the outside, and we wanted to make our delegates experience it from the inside as well. Consequently, our event's team crowded the field with a crew dresses as referees, dozens of footballs, a country band and a dozen of conrholes. There was food, drinks, and all the ingredients to have fun.

 

Game on! We wanted to make people feel like in the middle of a game... and that's what we did. Despite the time constraint, we had fun and created

 

• NFL-looking series of animations to run on the gigantic screens.

• Photo modules so that delegates could see the best shots of the past two days.

• A KissCam animation—can't miss a KissCam on a game.

• A branded LiveFeed

• Animated Branded ribbon

• Animated U.S. Flag ribbon (For the American Anthem)

• Animated Israeli Flag ribbon (For Israeli Anthem)

• Show will begin ribbon

 

Below are some samples of what we created. I apologize for the phone photos, but this happened a week ago and I haven't been able to gather the photographer's assets. Summit is an off-the-record event, therefore we can't publish photos of delegates.

Team
Felipe Ruiz: Art Direction / Concept Design / Graphic Design, 3D Modeling & Motion Graphics / Project Management.
Kim Harris, Jeannette Casserly: Project Management.